Is Shein legit?

Shein has become one of the most talked-about online fashion retailers in the world — known for its trendy styles and incredibly low prices. But with its growing popularity, many shoppers have questions about the brand’s trustworthiness, product quality, and business practices. Common concerns include things like “is Shein legit?” and “is Shein safe to shop from?”
In this article, we answer the most frequently asked questions about Shein to help you decide whether it’s a safe and reliable place to shop.

What is Shein?

Shein is a global online fashion retailer known for offering trendy clothing, accessories, and lifestyle products at affordable prices. Founded in 2008, the company primarily targets young, fashion-forward consumers and operates mainly through its website and mobile app. Shein does not have physical stores and uses a fast-fashion model, releasing new styles frequently based on current trends. While originally based in China, Shein officially moved its global headquarters to Singapore in 2022, but it ships to customers around the world.

Is Shein a legitimate company?

Yes, Shein is a legitimate company. It is a registered business that has been operating since 2008 and ships products to over 150 countries. Millions of customers have successfully ordered from Shein, and the company has built a strong online presence through its website, mobile app, and social media platforms. However, like many fast fashion brands, it has also faced criticism related to product quality, return processes, labor practices, and sustainability. So, to answer the question “is Shein legit,” the short answer is yes — but with caveats that are important to understand. While it is not a scam, it’s important for shoppers to be aware of both the benefits and potential downsides before ordering.

Where is Shein based?

The company’s original headquarters were located in Guangzhou, China, but now it is officially based in Singapore, operates globally and has distribution centers in several countries, including the United States, Europe, and the Middle East. While Shein markets itself as an international brand, most of its manufacturing and logistics operations are still handled from China and increasingly from other countries such as Turkey and Brazil.

How long has Shein been in business?

Shein has been in business since 2008. That means, as of now (2025), the company has been operating for about 17 years, during which time it has grown from a small dropshipping website to one of the world’s largest online-only fashion brands.

Who owns Shein?

Chris Xu (also known as Xu Yangtian or Sky Xu) founded Shein in 2008, and he remains the company's CEO and primary owner. Although Shein is privately held, it is backed by major global investors, such as Sequoia Capital China, Tiger Global Management, and IDG Capital.

Why is Shein so cheap?

Shein is able to keep prices very low due to several factors. First, it follows a fast fashion business model, producing clothing quickly and in large quantities based on current trends. Second, most of its manufacturing is done in China, where production costs are lower. Shein also sells directly to consumers through its website and app, cutting out middlemen and reducing retail overhead. Additionally, the brand spends less on traditional advertising, relying heavily on social media marketing and influencer promotions. However, its low prices have also raised concerns about product quality, labor conditions, and environmental impact.

Does Shein sell original or designer-inspired items?

Shein primarily sells trendy, affordable fashion that is often inspired by popular styles and designer looks. While many of their items are original designs created in-house, the brand has faced criticism and legal challenges over copying or closely mimicking designs from well-known designers and independent creators. So, while Shein offers a wide range of original products, some pieces may be heavily influenced by or closely resemble designer fashion.

Is Shein safe to shop from?

Shopping on Shein is generally safe. The website uses secure payment methods and encrypts customer data to protect your personal and financial information. Millions of customers worldwide shop on Shein without issues. However, as with any online retailer, it’s important to be cautious: check product reviews before buying, be aware of sizing differences, and understand the return policy. Also, keep in mind that shipping times can be long and that product quality may vary.

Does Shein steal credit card information?

No, Shein does not intentionally steal credit card information. It is a legitimate online retailer that uses standard encryption and secure payment methods to protect customer data. However, Shein experienced a major data breach in 2018 that affected millions of users, and some customers have since reported unauthorized charges after shopping on the site. While Shein has improved its security measures since then, it’s recommended to use secure payment options like PayPal or virtual cards when shopping on the platform, and always monitor your bank statements for unusual activity.

What payment methods does Shein accept?

Shein accepts a wide range of payment methods, though they may vary depending on your country. The most common methods are credit and debit cards such as Visa, MasterCard, Maestro, American Express, and Discover. PayPal is also widely supported and often recommended for added security. In some regions, Shein offers “Buy Now, Pay Later” services like Klarna, Afterpay, or Zip. Additionally, customers can use prepaid cards and Shein gift cards. Digital wallet options like Google Pay or Venmo may be available in certain countries. However, Apple Pay is not directly accepted, and cash on delivery is only offered in limited regions.

How long does Shein take to deliver?

Delivery times on Shein vary depending on your location, the shipping method you choose, and customs processing. On average, standard shipping takes about 7 to 15 business days, while express shipping takes 3 to 7 business days. However, during busy seasons, holidays, or sales events, shipping may take longer. Once your order is shipped, Shein provides tracking information so you can monitor your package in real time.

Can I track my Shein order?

Yes, you can track your Shein order. Once your order is shipped, Shein provides a tracking number that you can use to monitor the delivery status. You can find this tracking information in your Shein account under "My Orders" or in the shipping confirmation email. Tracking helps you stay updated on your package's location and estimated delivery date.

Does Shein ship internationally?

Yes, Shein ships internationally to over 150 countries around the world. Whether you're located in the United States, Europe, Asia, the Middle East, or other regions, Shein likely delivers to your area. However, shipping options, delivery times, and fees may vary depending on your location. At checkout, the website automatically adjusts to your country and shows available shipping methods and estimated delivery dates.

Are Shein’s shipping times accurate?

Shein’s estimated shipping times are generally accurate, but they can vary depending on your location, the time of year, and external factors like customs delays or high order volumes. Many customers receive their orders within the expected timeframe, especially with express shipping. However, during major sales or holidays, some deliveries may take longer than stated. It’s always a good idea to track your order using the tracking number provided once your package ships.

Is Shein’s return policy reliable?

Shein’s return policy is generally reliable, but experiences may vary. Most customers can return items within 30 days of receiving their order, and the first return for each order is usually free. Refunds are typically processed within a few business days after the returned items are received. However, some shoppers report issues such as delays, difficulties with return labels, or confusion about which items are eligible for return. Items like lingerie, bodysuits, jewelry, cosmetics (if opened), and final sale products are usually non-returnable. To ensure a smooth return process, it’s important to read the return policy carefully and follow the instructions provided on the Shein website or app.

Do customers get refunds from Shein?

Yes, customers do get refunds from Shein. Refunds are usually processed within 5 to 10 business days after the returned items are received. You can receive your refund either back to your original payment method or as store credit in your Shein Wallet. In some cases, Shein may offer refunds without requiring a return, especially for low-cost or defective items. However, some customers report delays or difficulties in the refund process, so it’s important to follow the return instructions carefully and contact customer service if needed.

Is it easy to return items to Shein?

Returning items to Shein is generally straightforward, though it can vary depending on your location and the product you’re returning. Shein provides prepaid return labels for many regions, making the process easier and often free for the first return. To initiate a return, use the Shein app or website to print the return label and send the package back within the allowed time frame (usually 30 days). Some customers find the process simple, while others mention occasional difficulties such as printing labels or delayed refunds. Following the instructions carefully usually helps ensure a smooth return experience.

Who pays for return shipping on Shein?

Shein offers free return shipping for the first return from each order, so you won’t be charged for sending items back the first time. However, if you want to return additional items from the same order, you will be responsible for the return shipping costs, which are usually around $7.99. Alternatively, you can choose to pay for return shipping yourself.

What do real customers say about Shein?

Real customer reviews of Shein are mixed. Many shoppers praise Shein for its trendy and affordable fashion, fast shipping options, and frequent sales. However, some customers report issues such as inconsistent sizing, varying product quality, and occasional delays with shipping or returns. Customer service experiences also vary; some users find it helpful, while others face difficulties getting timely responses. Overall, Shein is popular among budget-conscious shoppers, but it’s important to read reviews and product details carefully before making a purchase.

Is Shein’s customer service reliable?

Shein’s customer service has received mixed reviews. Some customers find the support team helpful and responsive, especially when using live chat or email. However, others report delays in responses, difficulty resolving issues, or limited support for complex problems like refunds or returns. While Shein offers several ways to contact them, including a help center and live chat, the overall reliability of their customer service may vary depending on the situation and region.

How to shop safely on Shein?

Shopping on Shein can be safe if you take the right precautions. Here are some essential tips to help you protect your personal and financial information while shopping:

• Use a trusted VPN, like AdGuard VPN. When shopping online, especially on international websites like Shein, it’s important to protect your internet connection. AdGuard VPN hides your real IP address and encrypts your traffic, which helps keep your data safe from hackers, especially when using public Wi-Fi. AdGuard VPN also lets you choose from a wide list of fast, secure servers around the world, so you can access Shein without restrictions while keeping your identity private.

• Shop from the official Shein website or app. Always make sure you're using the official Shein domain or the official mobile app. Be cautious of fake websites or apps that look similar.

• Use secure payment methods. Stick to secure payment options like PayPal or credit cards. These offer better fraud protection than debit cards or bank transfers.

• Use strong, unique passwords. Protect your Shein account with a strong password and enable two-factor authentication (if available) to add an extra layer of security.

• Read product reviews and ratings. Before purchasing, check the customer reviews and product photos to ensure you're getting what you expect.